Customer Story

Revolutionizing member experiences for Prosserman JCC

A full digital transformation unified member management, e-commerce, and access control across two facilities serving 20,000 members.

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A large group fitness class doing lunges together.

At a glance

Community Bridge
Member experience design
Custom API integrations

The Situation

One of the largest community centres in North America, running on disjointed systems

Prosserman JCC is a vibrant Toronto hub for Jewish life and culture, offering fitness, cultural, and educational programming across two facilities. But its member management, e-commerce, and access control systems didn't talk to each other — creating an inconsistent experience from one location to the next.

Staff couldn't reliably track member usage patterns or preferences, and every operational gap between systems became a member-facing problem.

Member management, e-commerce, and access control didn't talk to each other — creating an inconsistent experience from one location to the next.

Our Solution

Complete Digital Transformation

Starting early in 2022, Ready Set Go partnered with Prosserman JCC to transform their digital experience and infrastructure, focusing on three main areas:

Member experience design

We mapped current and desired member journeys — for both members and non-member programs — to surface key pain points, then redesigned key touchpoints using those insights to meet members' specific needs.

Member management system selection

After analyzing Prosserman JCC's unique needs, we facilitated selecting a member management system robust and scalable enough to handle member data, scheduling, communication, and billing in one place.

Custom API integrations

We built custom API integrations between the new member management software and existing access control systems, syncing member status in real time for faster, more accurate check-ins across both facilities.

Challenges We Solved

Three problems, one connected system

Member experience varied by location

A unified member experience design gave every location the same journey, from sign-up to check-in, regardless of which one a member visits.

Access control synced with member status manually

A custom API integration keeps access control in sync with member status in real time, eliminating manual updates.

Usage patterns and preferences went untracked

One connected system now captures member usage data, giving staff the visibility they lacked before.

The Results

Streamlined processes across the board

Enhanced member experience

Streamlined management and real-time access control significantly improved member satisfaction from launch onward — the outcome every other system change was in service of.

Enhanced data flow

Every member interaction is tracked and accessible in one system, enabling personalized engagement strategies.

Operational efficiency

API-connected systems reduced manual entry errors and sped up access card activation for check-ins.

Data-driven decisions

Better data collection gives Prosserman JCC a deeper understanding of member behavior to inform business and marketing decisions.

Conclusion

Targeted enhancements change everything

The collaboration between Prosserman JCC and Ready Set Go shows how targeted technological enhancements can revitalize the member experience and streamline operations — setting the stage for sustained success in a competitive fitness industry.

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