Customer Story

Building a Flexible and Empowering Website for JCC Prosserman

A full website overhaul gave JCC Prosserman simpler navigation, an Eventbrite integration, and a self-sufficient marketing team across two shared locations.

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Screenshot of the Prosserman JCC website homepage.

At a glance

Website Redesign
Member experience design
Custom API integrations

The Situation

A clunky, confusing website was costing conversions

JCC Prosserman needed a website overhaul to better serve 20,000 members and prospects across the GTA, and to streamline operations shared with the Schwartz/Reisman Centre. The existing site was overwhelming — too much information, too many navigation points, and no clear path through it.

Critical actions like registering for a program or applying for membership caused real frustration, and many visitors dropped off before completing them.

Getting through a successful member data migration and launch is just the start, as we continue our engagement with Ready Set Go to meet the goals of our strategic plan.

Our Solution

A Research-Led Website Rebuild

We started with deep discovery — journey mapping, 15+ hours of stakeholder interviews across every department, and even becoming members for a day — then rebuilt the site on a flexible, high-performing stack the marketing team could run independently.

Discovery & journey mapping

We mapped member and prospect journeys against real pain points, ran 15+ hours of stakeholder interviews across every department, and tested the existing site firsthand by becoming members for a day.

Simplified design & navigation

We restructured the information architecture, cut unnecessary copy, and simplified navigation — removing the complex dropdowns that were getting in members' way.

A flexible technology stack

We moved to a headless CMS on a React-based build, giving the site room to grow and letting the marketing team manage content independently.

Eventbrite & notification integrations

We integrated Eventbrite for event registration and added a flexible notification system for real-time announcements like closures and schedule changes.

Challenges We Solved

Four barriers between members and what they needed

Navigation buried key actions

Simplified information architecture and navigation put registration and membership front and center.

Program registration meant leaving the site

A direct Eventbrite integration lets members register without ever leaving JCC Prosserman's site.

Announcements were hard to get out quickly

A flexible notification system pushes real-time updates for closures and schedule changes.

Marketing relied on developers for every update

A headless CMS on React gives the marketing team full independence to manage content.

The Results

A scalable platform across two shared locations

Seamless event registration

Eventbrite integration displays active events with thumbnails and descriptions, so members can register directly from the site.

Real-time announcements

A flexible notification system keeps members informed of closures and schedule changes as they happen.

One platform, two locations

JCC Prosserman and the Schwartz/Reisman Centre share a single scalable platform with a consistent member experience.

Marketing independence

The marketing team updates pages and content on its own, without waiting on technical support.

Conclusion

A platform built for what comes next

Thoughtful design and the right technology add up to lasting impact. JCC Prosserman now has a robust platform it plans to keep building on — and Ready Set Go's work streamlined operations while significantly improving the member experience along the way.

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